GYAN CAFE

Your home to management lessons, point of views and unmatchable learnings from industry leaders and renowned faculties

Srinivasa Addepalli

When Black Swan Meets Blue Ocean

In the past few weeks, news came of two great companies filing for bankruptcy. Both were global brands, very familiar, yet aspirational.
Post-corona, many other iconic brands could go the same way. Can we predict them, prevent them?

Read More »
Srinivasa Addepalli

Does the Customer Value anything other than Price?

Most managers confuse customer value with price, resulting in price becoming the primary attribute for selling.

The confusion between value, price and cost causes us to lose money. Srinivasa Addepalli offers a simple framework to understand these three terms and also determine customer value.

Read More »
Srinivasa Addepalli

Does a Name Change a Brand?

A recent article in Techcrunch reveals that Facebook has partnered with India’s Central Board of Secondary Education to launch “a certified curriculum on digital safety and online well-being, and augmented reality for students and educators in the country.”

Read More »