Becoming a Persuasive Storyteller

Course Duration: 3 Hours | Everybody remembers a good story, regardless of how long ago they hear, or read a story. Such stories have the ability to stay in our mind and influence us. In this course, we break down the power of good stories and explain how to use this skill in a business setting to engage your audience. Throughout this course, we look at various real life examples of speeches given by business leaders to impact and influence their audience. We also share a few important frameworks and share some insights on how you can become a persuasive communicator.
Srinivasa Addepalli · November 9, 2021

Whom is it for?

  • Business Presenters and Speakers
  • Sales and Marketing Professionals
  • Entrepreneurs and Business Owners
  • Communication and Public Relations Specialists
  • Individuals interested in improving their storytelling and persuasive communication skills in a business context

What will you learn?

  • Learn the elements of a good story and how can a good story be scripted
  • Relevance of stories in business situations 
  • Understand the structure of business presentations 
  • SCR vs Grouping Strategy 
  • How to persuade your target audience through storytelling
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About Instructor

Srinivasa Addepalli

CEO, GlobalGyan. Srini has been a visiting faculty in the strategy area at leading Indian b-schools including IIM Ahmedabad, NMIMS, TAPMI, IIM Nagpur, and IIT Hyderabad. Srini’s teaching is focused on the areas of business acumen. He works with corporate management teams in the areas of strategic thinking, commercial acumen, M&A and integration, ethics & values, innovation, and leadership communication. Srini has (co-)authored several case studies, which have been published by ISB/HBSP, IIMA and Ivey. His case on business ethics was the Overall Winner at the ISB-Ivey Global Case Competition 2014. Earlier, Srini was Chief Strategy Officer at Tata Communications, a global provider of enterprise and wholesale telecommunication services.

88 Courses

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3000 INR

Course Includes

  • 7 Lessons
  • Course Certificate