How to Price Your Product or Service

Course Duration: 1 Hour | For any business, price is one of the most important metrics that connect the sellers with the buyers. However, most sellers believe that their control over Price is minimal, at best. Price is, of course, set through market forces and benchmarking with competitors. But, what if you could exercise more control over prices? Whether you are an entrepreneur, a gig worker or a corporate employee, this course will provide you with a foundation of learning on How to Price Your Product or Service. Learn how to Price your service or product through a better understanding of Cost, Benefit, Value and how they are linked to Price.
Srinivasa Addepalli · March 9, 2022

Whom is it for?

  • Pricing Managers
  • Sales and Marketing Professionals
  • Entrepreneurs and Business Owners
  • Product Managers
  • Business Students

What will you learn?

  • Understand the concept of price and learn about various methods used to decide the price of a product or service
  • Learn about the concept of cost and types of cost that should be considered while deciding the price of a product or service
  • Understand how to establish the value of the product or service with your customer
  • How you can work on all three to create a Win-Win for yourself and your customer

About Instructor

Srinivasa Addepalli

CEO, GlobalGyan. Srini has been a visiting faculty in the strategy area at leading Indian b-schools including IIM Ahmedabad, NMIMS, TAPMI, IIM Nagpur, and IIT Hyderabad. Srini’s teaching is focused on the areas of business acumen. He works with corporate management teams in the areas of strategic thinking, commercial acumen, M&A and integration, ethics & values, innovation, and leadership communication. Srini has (co-)authored several case studies, which have been published by ISB/HBSP, IIMA and Ivey. His case on business ethics was the Overall Winner at the ISB-Ivey Global Case Competition 2014. Earlier, Srini was Chief Strategy Officer at Tata Communications, a global provider of enterprise and wholesale telecommunication services.

90 Courses

Not Enrolled
2000 INR

Course Includes

  • 4 Lessons
  • 1 Quiz
  • Course Certificate