How to Price Your Product or Service

Learn how to Price your service or product through a better understanding of Cost, Benefit, Value and how they are linked to Price.

For any business, price is one of the most important metric that connects the sellers with the buyers. However, most sellers believe that their control over Price is minimal, at best.

Price is of course, set through market forces and benchmarking with competitors. But, what if you could exercise more control over price?

Learn about Price, Cost, and Value, how they are interconnected and how you can work on all three to create a Win-Win for yourself and your customer.

Whether you are an entrepreneur, a gig worker or a corporate employee, this course will provide you a foundation learning in How to Price Your Product or Service.

About Instructor

Srinivasa Addepalli

CEO, GlobalGyan. Srini has been a visiting faculty in the strategy area at leading Indian b-schools including IIM Ahmedabad, NMIMS, TAPMI, IIM Nagpur, and IIT Hyderabad. Srini’s teaching is focused on the areas of business acumen. He works with corporate management teams in the areas of strategic thinking, commercial acumen, M&A and integration, ethics & values, innovation, and leadership communication. Srini has (co-)authored several case studies, which have been published by ISB/HBSP, IIMA and Ivey. His case on business ethics was the Overall Winner at the ISB-Ivey Global Case Competition 2014. Earlier, Srini was Chief Strategy Officer at Tata Communications, a global provider of enterprise and wholesale telecommunication services.

9 Courses


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Course Includes

  • 4 Lessons
  • 1 Quiz