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Your home to management lessons, point of views and unmatchable learnings from industry leaders and renowned faculties

When Black Swan Meets Blue Ocean
Srinivasa Addepalli

When Black Swan Meets Blue Ocean

In the past few weeks, news came of two great companies filing for bankruptcy. Both were global brands, very familiar, yet aspirational.
Post-corona, many other iconic brands could go the same way. Can we predict them, prevent them?

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Does the Customer Value anything other than Price
Srinivasa Addepalli

Does the Customer Value anything other than Price?

Most managers confuse customer value with price, resulting in price becoming the primary attribute for selling.

The confusion between value, price and cost causes us to lose money. Srinivasa Addepalli offers a simple framework to understand these three terms and also determine customer value.

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Brand word lettering typography design illustration with line icons and ornaments in blue theme
Srinivasa Addepalli

Does a Name Change a Brand?

A recent article in Techcrunch reveals that Facebook has partnered with India’s Central Board of Secondary Education to launch “a certified curriculum on digital safety and online well-being, and augmented reality for students and educators in the country.”

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Prashant Kale

Prashant Kale

Prashant is an Associate Professor of Strategic Management at Rice University’s Jessie H. Jones School of Business. Previously, he taught at the University of Michigan and was a visiting faculty at Wharton, Kellogg, and ISB. His research and teaching focus on Corporate Strategy, Growth Strategies, Strategic Alliances, and Mergers & Acquisitions, with publications in top international journals.

Dr. Ashok Korwar

Dr. Ashok Korwar

Ashok is a management consultant based in Pune. His passion is to help SMEs grow to the next level. His focus is in the IT and engineering industries. Ashok was a strategic advisor to the Chairman of Polaris Software, where he actively engaged in strategic initiatives. He was also a professor at the Indian Institute of Management, Ahmedabad, where he has served as the Chairman of the PGP, the MEP, and the International Management Group.

Ajay Nanavati

Ajay Nanavati

Currently the Chairman of Syndicate Bank, he was earlier the MD of 3M India. Ajay brings with him 35+ years of experience across geographies and industries. Business World nominated him as one of the top 10 most valuable CEOs for mid-size companies in 2013.

R. Gopalkrishnan​

R. Gopalakrishnan

A reputed corporate leader, author, and speaker, Gopalakrishnan brings immense experience from his stint as the Executive Director of Tata Sons. He has also held leadership roles as the CEO of Unilever Arabia, MD of Brooke Bond and Lipton, and Vice Chairman of Hindustan Unilever. He has published over six books on various aspects of leadership.

Dr. Jagdish Seth

A renowned scholar and internationally recognised thought leader, Jagdish is known for his contributions in consumer psychology, relationship marketing, competitive strategy and geopolitical analysis. He is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University whose clients includes AT&T, Bell South, Ford, GE, Motorola, Whirlpool and Sprint. Besides his award winning studies, he is also a member of the American Psychological Association.

Ratan Tata

Ratan Tata, an eminent industrialist, investor, philanthropist, and former chairman of Tata Sons, was one of our first investors. He was the chairman of Tata Group, a Mumbai-based global business conglomerate, from 1991 to 2012 and from 2016 to 2017 for an interim term. Mr. Tata was the recipient of two of the highest civilian honours of India–the Padma Vibhushan (2008) and Padma Bhushan (2000).