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Most managers confuse customer value with price, resulting in price becoming the primary attribute for selling.
The confusion between value, price and cost causes us to lose money. Srinivasa Addepalli offers a simple framework to understand these three terms and also determine customer value.
Our school system is designed for linearity and mediocrity, an assembly line over spread over 12 years.
Can we use the Covid disruption to reimagine a different system, one that solves the problems of inadequate teachers and lack of choice?
Srinivasa Addepalli takes inspiration from the traditional Gurukul system to offer some suggestions.
It would not be an overstatement if I said that during the three months of lockdown, I have spent more time with food than ever before. Not only has its consumption increased, but also my involvement in its preparation (and the aftermath) has not been insignificant. So, it is safe to say that I have given food a lot of thought!
Future Conversations is a series of discussions with business leaders, academics and entrepreneurs by GlobalGyan.
Ajay Nanavati is the former Chairman, Syndicate Bank and MD, 3M India. He is an innovation evangelist and a Director on the boards of several companies.
How do we create differentiation in low-engagement, mature product categories?