Awareness of Business, Customers & Competitors
Course Duration: 3 Hours
The course will help you understand the entire ecosystem of a business.
You will learn how businesses are structured, who are the key stakeholders, the concept of the value chain, and how advances in technology are changing the Industry dynamics by bringing in Smarter and connected products. On a more granular level, you will learn how to discern consumers and consumer segments and what drives their buying behaviour. You will also learn how to identify the various competitors for your products and services.