Whom is it for?
- Business Students
- Marketing Professionals
- Product Managers
- Market Researchers
What will you learn?
- You will learn about business structures and the roles of key stakeholders.
- The concept of the value chain will be explained.
- Advances in technology and their impact on industry dynamics will be discussed.
- Understanding consumer behavior and what drives their buying decisions will be a focal point.
- You will learn how to identify and analyze competitors in the market.