Awareness of Business, Customers & Competitors

Course Duration: 3 Hours | The course will help you understand the entire ecosystem of a business.
You will learn how businesses are structured, who are the key stakeholders, the concept of the value chain, and how advances in technology are changing the Industry dynamics by bringing in Smarter and connected products. On a more granular level, you will learn how to discern consumers and consumer segments and what drives their buying behaviour. You will also learn how to identify the various competitors for your products and services.

It's a wonderful learning and keeps us updated with the new stuff which we can implement at work for better outcomes.

Ravindra Patil


The certificate course on "Awareness of Business, Customer, and Competition" made me think deeply about business sustainability in the ever-changing technology landscape. In the highly informative training modules, Srinivas covered all the areas brilliantly.

Dr. Anirban Ghosh

Tata Chemicals

About Instructor

Srinivasa Addepalli

CEO, GlobalGyan. Srini has been a visiting faculty in the strategy area at leading Indian b-schools including IIM Ahmedabad, NMIMS, TAPMI, IIM Nagpur, and IIT Hyderabad. Srini’s teaching is focused on the areas of business acumen. He works with corporate management teams in the areas of strategic thinking, commercial acumen, M&A and integration, ethics & values, innovation, and leadership communication. Srini has (co-)authored several case studies, which have been published by ISB/HBSP, IIMA and Ivey. His case on business ethics was the Overall Winner at the ISB-Ivey Global Case Competition 2014. Earlier, Srini was Chief Strategy Officer at Tata Communications, a global provider of enterprise and wholesale telecommunication services.

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Course Includes

  • 12 Lessons
  • 1 Quiz
  • Course Certificate