Whom is it for?
- Sales and marketing professionals
- Business leaders and managers
- Public relations specialists
- Human resources professionals
- Entrepreneurs and business owners
- Non-profit organizers and advocates
- Anyone looking to improve their persuasive communication skills
What will you learn?
- Understand the foundational concepts of persuasion and influence.
- Introduction to Cialdini’s six principles: Reciprocity, Commitment and Consistency, Social Proof, Authority, Liking, and Scarcity.
- Exploring each of Cialdini’s principles in detail, including theoretical background and real-world applications.
- Analyze case studies and examples where each principle has been effectively utilized.
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Course Content
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