Mastering Blue Ocean Strategy
Whom is it for?
- Business Managers
- Entrepreneurs
- Strategy Professionals
- Business Students
- Individuals Seeking to Adapt
What will you learn?
- The concept of the Blue Ocean Strategy and its significance in the face of change and uncertainty.
- How Blue Ocean Strategy differs from traditional strategies and offers new opportunities.
- A practical framework for designing blue ocean ideas that can be applied to any industry or business.
- Real-life case studies, including a failed Blue Ocean strategy, to deepen your understanding.
- The opportunity to practice the framework with Srinivasa Addepalli, gaining hands-on experience in applying the strategy.
- The importance of mastering Blue Ocean Strategy in the current business landscape, whether you’re a manager or an entrepreneur.

I found this course "Mastering Blue Ocean Strategy" very interesting and relevant. It helped me to improve my understanding of cost leadership and value differentiation. It is very rightly said that achieving both simultaneously is very challenging. But the steps in the Blue Ocean Strategy will help us in laying down the path for achieving such challenging innovative breakthroughs without getting entangled in the Red Ocean of a competitive mindset. This course was helpful in training me for the mindset of value creation using Blue Ocean Strategy through multiple relevant successful examples and learning from failures.
Barku Manohar Mahale
Course Content
About Instructor
Srinivasa Addepalli
CEO, GlobalGyan. Srini has been a visiting faculty in the strategy area at leading Indian b-schools including IIM Ahmedabad, NMIMS, TAPMI, IIM Nagpur, and IIT Hyderabad. Srini’s teaching is focused on the areas of business acumen. He works with corporate management teams in the areas of strategic thinking, commercial acumen, M&A and integration, ethics & values, innovation, and leadership communication. Srini has (co-)authored several case studies, which have been published by ISB/HBSP, IIMA and Ivey. His case on business ethics was the Overall Winner at the ISB-Ivey Global Case Competition 2014. Earlier, Srini was Chief Strategy Officer at Tata Communications, a global provider of enterprise and wholesale telecommunication services.
76 Courses

