Mastering Blue Ocean Strategy

In the midst of tremendous change and uncertainty, many traditional & mature businesses find that they are lost. Growth has slowed down, competition has increased and profits are disappearing. They can choose to go down a sure path of slow death, or they can reinvent themselves. Blue Ocean Strategy is a popular concept developed by W. Chan Kim and Renée Mauborgne, in their bestseller book of that name. It symbolises a fresh way of thinking about industries and strategies, to find opportunity in the middle of gloom. In this course, Srinivasa Addepalli brings to life this strategic method through a practical discussion. You will learn what is the Blue Ocean concept and how the Blue Ocean Strategy approach is different from the way strategy is normally practiced. Through a case study of a Blue Ocean strategy that actually failed, Srini teaches you a simple & unique framework that can be applied to any industry or business to design appropriate blue ocean ideas. Finally, you get to practice the framework, jointly with Srini, so that you learn the application of the strategy. There has never been a better time than now to master Blue Ocean Strategy and apply it to your business, whether you are a manager or an entrepreneur.