Mastering Blue Ocean Strategy

Course Duration: 3 Hours | Learn about Blue Ocean strategy and delve into a unique framework to design your own ideas. You will learn what is the Blue Ocean concept and how the Blue Ocean Strategy approach is different from the way strategy is normally practiced.
Srinivasa Addepalli · May 30, 2021

Whom is it for?

  • Business Managers
  • Entrepreneurs
  • Strategy Professionals
  • Business Students
  • Individuals Seeking to Adapt

What will you learn?

  • The concept of the Blue Ocean Strategy and its significance in the face of change and uncertainty.
  • How Blue Ocean Strategy differs from traditional strategies and offers new opportunities.
  • A practical framework for designing blue ocean ideas that can be applied to any industry or business.
  • Real-life case studies, including a failed Blue Ocean strategy, to deepen your understanding.
  • The opportunity to practice the framework with Srinivasa Addepalli, gaining hands-on experience in applying the strategy.
  • The importance of mastering Blue Ocean Strategy in the current business landscape, whether you’re a manager or an entrepreneur.

About Instructor

Srinivasa Addepalli

CEO, GlobalGyan. Srini has been a visiting faculty in the strategy area at leading Indian b-schools including IIM Ahmedabad, NMIMS, TAPMI, IIM Nagpur, and IIT Hyderabad. Srini’s teaching is focused on the areas of business acumen. He works with corporate management teams in the areas of strategic thinking, commercial acumen, M&A and integration, ethics & values, innovation, and leadership communication. Srini has (co-)authored several case studies, which have been published by ISB/HBSP, IIMA and Ivey. His case on business ethics was the Overall Winner at the ISB-Ivey Global Case Competition 2014. Earlier, Srini was Chief Strategy Officer at Tata Communications, a global provider of enterprise and wholesale telecommunication services.

90 Courses

+5 enrolled
Not Enrolled
2500 INR

Course Includes

  • 5 Lessons
  • Course Certificate