Creating Competitive Advantage

Course Duration: 3 Hours | In todays VUCA (Volatile, Uncertain, Complex & Ambiguous) world where any product feature or pricing plans are swiftly copied by competitors, how should companies continue to hold their market share. This interactive course helps you identify the key elements of Creating a sustainable advantage and provides you with frameworks to help stay a step ahead of your competition. 

Whom is it for?

  • Business Managers and Executives
  • Entrepreneurs and Start-up Founders
  • Marketing and Sales Professionals
  • Business Consultants
  • Business Students

What will you learn?

  • How Competitive Strategy sets a firm ahead in their sector?
  • Analyse the impact of ecosystem around your business using Porter’s 5 Forces
  • Practice strategy framework to understand customer, analyse competition and position your value proposition
  • Stand out from competitors with unique customer experience
  • Understand different approaches to understand Customer value
  • Understand the framework to formulate the strategy

Interesting topic to go with. This course has given me great learning in terms of differentiation & cost competitiveness. In today`s scenario when most of the companies play in generic & similar space and due to product generic nature it is important to differentiate the brand from others to remain in the top preference of the customers.

Pavan Yadav


Creating Competitive Advantage introduced me to new topics with real world examples. The course helped me understand how companies can build up and maintain their customer base by facilitating strategic offerings to its customers. It wasn’t just a course, but a journey worth taking.

Aakash Gandhi


About Instructor

Srinivasa Addepalli

CEO, GlobalGyan. Srini has been a visiting faculty in the strategy area at leading Indian b-schools including IIM Ahmedabad, NMIMS, TAPMI, IIM Nagpur, and IIT Hyderabad. Srini’s teaching is focused on the areas of business acumen. He works with corporate management teams in the areas of strategic thinking, commercial acumen, M&A and integration, ethics & values, innovation, and leadership communication. Srini has (co-)authored several case studies, which have been published by ISB/HBSP, IIMA and Ivey. His case on business ethics was the Overall Winner at the ISB-Ivey Global Case Competition 2014. Earlier, Srini was Chief Strategy Officer at Tata Communications, a global provider of enterprise and wholesale telecommunication services.

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Course Includes

  • 7 Lessons
  • 1 Quiz
  • Course Certificate