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Awareness of Business, Customers & Competitors
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Introduction: Awareness of Business, Customers & Competitors
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What is Business?
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Key Stakeholders
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Value Chain and Industry Structure
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Expanding the Idea of Industry
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Decoding Consumer and Consumer Segments
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Understanding Consumer Needs
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Identifying Competitors
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How to Create a Great Customer Value Proposition
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What is Strategy?
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Mahindra and Mahindra: Simulation
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Conclusion : Awareness of Business, Customers & Competitors
Lesson 1 of 12
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