Bridging Generations @ a Leading Healthcare Organization | The GenBridge Campaign

The Challenge

With the rapid rise of Gen Z professionals in the workforce—growing from 9% in 2018 to 36% in 2023—this leading healthcare organization began witnessing growing pains within its multi-generational teams. Managers found it challenging to engage the younger generation, while Gen Z employees often struggled to align with the expectations of their senior counterparts. This disconnect was starting to affect collaboration, communication, and performance at multiple levels.

The Learning & Development (L&D) team identified this as a priority and reached out to us in early 2023 with a clear mandate:

“Help our organisation build empathy, understanding, and collaboration across the generational spectrum, especially between Gen Z and their senior colleagues.”

Our Approach: The GenBridge Campaign

We designed a multi-phased, organisation-wide intervention called GenBridge, aimed at increasing awareness, breaking stereotypes, and building bridges across generations. The campaign was rooted in research and co-created with the organisation’s internal insights from surveys and focused group discussions with both managers and Gen Z professionals.

Phase 1: Awareness through Email Campaign

We kicked off the campaign with a 4-part email series that combined interactivity, self-reflection, and engaging media.

Email 1: “Meet the Generations”
Introduced the concept of a multi-generational workforce. Included a perspective survey and a curated reading resource on navigating generational diversity.
Email 2: “Embrace the Differences”
Focused on generational values, contexts, and communication styles. Included a short simulation where employees experienced scenarios and made instinctive decisions.
Email 3: “Bridge the Gap”
Highlighted ways to create synergy across age groups. Included a quirky and fun GIF visual and a Lingo Quiz to test cross-generational understanding.
Email 4: “What We Heard”
Shared key survey insights through rich visual reports on parameters such as:
- Expectations mismatch
- Communication barriers
- Feedback styles
- Influence dynamics
This helped employees build data-backed empathy.

Phase 2: Sensitization Workshops

We conducted two distinct 1-day experiential workshops for targeted cohorts:

For Managers:
Understanding Gen Z’s motivations, values, attention span, feedback needs, and digital-native mindset. Managers explored flexible approaches and coaching techniques to improve engagement.
For Gen Z Employees:
Insights into senior generations’ work ethics, communication preferences, and leadership styles. They practiced respectful dissent, relationship building, and mentorship seeking.

Phase 3: Fireside Chat with Leadership

To amplify the message, we curated an in-person Fireside Chat with senior leaders and employees across age groups. Leaders shared real experiences of managing generational diversity and invited candid reflections from the workforce. This open forum catalyzed trust and dialogue.

Phase 4: Scalable Toolkits

To ensure sustainability and scale, we developed two customized e-learning toolkits:

One for Managers
One for Gen Z Employees

These digital toolkits offer on-demand learning modules, caselets, self-assessments, and action planners. They are being used across the organisation’s global teams to continue the conversation and enable a generationally inclusive culture.

Impact Highlights

Over 4,000 employees engaged across all campaign phases
Positive shift in perception scores around cross-generational collaboration
Increase in managerial confidence to work with Gen Z employees
Reduction in communication-related friction points as observed in internal feedback loops
L&D team now equipped with scalable tools to drive global sensitization

Client Feedback

“The GenBridge campaign helped us not just surface generational blind spots, but also gave us a language to talk about them. The combination of fun, data, and dialogue made it memorable and meaningful.”
— L&D Team, Leading Healthcare Organization