Product Lifecycle Management
Course Duration: 3 Hours | It is said that only 1 in 10 new products succeed. Managing a successful product is a combination of product design, understanding customer expectations and trying different methods of promotion in different stages of the product lifecycle. This course comprehensively explains each facet of product management through interesting examples.
What will you learn?
- Understanding how to build and design a product based on consumer need
- Understanding various marketing strategies that can be leveraged to increase sales for products that are already launched
- Understanding the various factors that need to be checked while shutting production down for a declining product
- Understanding the marketing mix in order to maximise revenues
- Learn to manage operational aspects and also make the most profit out of declining products
The course is worth investing time in and comprehensively explains each facet of successful product management through interesting examples, case studies, and unique learning methodology ensuring the application of theoretical concepts into practical scenarios.
Tarika Sharma
Rallis
Course Content
Introduction to Product Ideation
Communication
Managing existing product
Managing declining product
About Instructor
Not Enrolled
Course Includes
- 14 Lessons
- 1 Quiz
- Course Certificate
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