Product Lifecycle Management

It is said that only 1 in 10 new products succeed. Managing a successful product is a combination of product design, understanding customer expectations and trying different methods of promotion in different stages of the product lifecycle. This course comprehensively explains each facet of product management through interesting examples.

It is said that only 1 in 10 new products succeed. Managing a successful product is a combination of product design, understanding customer expectations and trying different methods of promotion in different stages of the product lifecycle.

This course comprehensively explains each facet of product management through interesting examples.

What will participants learn?

  • Understanding how to build and design a product based on consumer need
  • Understanding various marketing strategies that can be leveraged to increase sales for products that are already launched
  • Understanding the various factors that need to be checked while shutting production down for a declining product.

 

About Instructor

Vijay Makwana

Vijay Makwana is a management consultant working in the areas of country, market and industry attractiveness and entry strategy; marketing strategy and execution; and go-to-market, sales and distribution strategy and commercialization of products & services. Vijay has nearly 20-years’ experience in the areas of sales, marketing, and brand-building across industries (FMCG, real-estate, banking, consumer durables, jewelry) and markets (India, Australia, Belgium). He has worked with Marico, Standard Chartered, Rio Tinto and Indiabulls amongst others. His last role, prior to his consulting stint, was as Category Marketing Director at Whirlpool India.

1 Course

Not Enrolled
INR 2000

Course Includes

  • 14 Lessons
  • Course Certificate