Innovation & transformation , Vijay Makwana ,

Product Lifecycle Management

Course Duration: 3 Hours | It is said that only 1 in 10 new products succeed. Managing a successful product is a combination of product design, understanding customer expectations and trying different methods of promotion in different stages of the product lifecycle. This course comprehensively explains each facet of product management through interesting examples.

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Vijay Makwana · May 20, 2021

Whom is it for?

Product Managers
Marketing Professionals
Business Owners and Entrepreneurs
Operations Managers
Individuals involved in product development and sales

What will you learn?

Understanding how to build and design a product based on consumer need
Understanding various marketing strategies that can be leveraged to increase sales for products that are already launched
Understanding the various factors that need to be checked while shutting production down for a declining product
Understanding the marketing mix in order to maximise revenues
Learn to manage operational aspects and also make the most profit out of declining products

Course Content

Introduction: Product Lifecycle Management Sample Lesson

Introduction to Product Ideation

Product Ideation

Writing a Concept Note

Market Research

Managing a New Product Development

Communication

Communication Plan

Communication Concept

Launch Sales Plan

Diagnosing and Correcting a New Product Launch

Managing existing product

Revenues from Marketing Mix

Launching New Products Under Same Brand 

Finding New Sources of Growth: New Markets

Product Line Management

Managing declining product

Managing Product in a Declining Category

Conclusion : Product Lifecycle Management

Final Assessment: Product Lifecycle Management

About Instructor

Vijay Makwana

Vijay Makwana is a management consultant working in the areas of country, market and industry attractiveness and entry strategy; marketing strategy and execution; and go-to-market, sales and distribution strategy and commercialization of products & services. Vijay has nearly 20-years’ experience in the areas of sales, marketing, and brand-building across industries (FMCG, real-estate, banking, consumer durables, jewelry) and markets (India, Australia, Belgium). He has worked with Marico, Standard Chartered, Rio Tinto and Indiabulls amongst others. His last role, prior to his consulting stint, was as Category Marketing Director at Whirlpool India.

3 Courses