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Innovation & transformation , Vijay Makwana ,

Product Lifecycle Management

Course Duration: 3 Hours | With only 1 in 10 new products succeeding, effective product management is key. This course explores the entire product lifecycle—from design and customer expectations to marketing strategies at different stages. Learn how to navigate each phase with real-world examples and practical insights to maximize your product’s success.
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Vijay Makwana · May 20, 2021

Whom is it for?

  • Product Managers
  • Marketing Professionals
  • Business Owners and Entrepreneurs
  • Operations Managers
  • Individuals involved in product development and sales

What will you learn?

  • Understanding how to build and design a product based on consumer need
  • Understanding various marketing strategies that can be leveraged to increase sales for products that are already launched
  • Understanding the various factors that need to be checked while shutting production down for a declining product
  • Understanding the marketing mix in order to maximise revenues
  • Learn to manage operational aspects and also make the most profit out of declining products
Average Review Score:
★★★★★

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Course Content

About Instructor

Vijay Makwana

Vijay Makwana is a management consultant working in the areas of country, market and industry attractiveness and entry strategy; marketing strategy and execution; and go-to-market, sales and distribution strategy and commercialization of products & services. Vijay has nearly 20-years’ experience in the areas of sales, marketing, and brand-building across industries (FMCG, real-estate, banking, consumer durables, jewelry) and markets (India, Australia, Belgium). He has worked with Marico, Standard Chartered, Rio Tinto and Indiabulls amongst others. His last role, prior to his consulting stint, was as Category Marketing Director at Whirlpool India.

3 Courses

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Product Lifecycle Management
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5000 INR

Course Includes

  • 15 Lessons
  • 1 Quiz
  • Course Certificate

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