Becoming a Persuasive Storyteller

Course Duration: 3 Hours | A great story sticks with us, influences us, and inspires action. This course breaks down the power of storytelling and how to use it in business to engage and persuade your audience. Learn from real-life speeches by business leaders and master key storytelling frameworks to become a compelling communicator.  
Srinivasa Addepalli · November 9, 2021

Whom is it for?

  • Business Presenters and Speakers
  • Sales and Marketing Professionals
  • Entrepreneurs and Business Owners
  • Communication and Public Relations Specialists
  • Individuals interested in improving their storytelling and persuasive communication skills in a business context

What will you learn?

  • Learn the elements of a good story and how can a good story be scripted
  • Relevance of stories in business situations 
  • Understand the structure of business presentations 
  • SCR vs Grouping Strategy 
  • How to persuade your target audience through storytelling
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About Instructor

Srinivasa Addepalli

CEO, GlobalGyan. Srini has been a visiting faculty in the strategy area at leading Indian b-schools including IIM Ahmedabad, NMIMS, TAPMI, IIM Nagpur, and IIT Hyderabad. Srini’s teaching is focused on the areas of business acumen. He works with corporate management teams in the areas of strategic thinking, commercial acumen, M&A and integration, ethics & values, innovation, and leadership communication. Srini has (co-)authored several case studies, which have been published by ISB/HBSP, IIMA and Ivey. His case on business ethics was the Overall Winner at the ISB-Ivey Global Case Competition 2014. Earlier, Srini was Chief Strategy Officer at Tata Communications, a global provider of enterprise and wholesale telecommunication services.

87 Courses

Not Enrolled
3000 INR

Course Includes

  • 7 Lessons
  • Course Certificate