When Strategy Becomes a Cage
Apple wasn’t always the safe bet. The iPhone, Watch, and AirPods were all born when Apple was the challenger, willing to take big risks and redefine entire industries. Today, it plays the game differently — late to foldables, cautious with AI, focused on polishing rather than disrupting.
The question is: does Apple still have the courage to eat its own strategy? To risk it all for the next wave? In this video, I share why winning the present and creating the future require two very different mindsets.
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