Product Lifecycle Management
it is said that only 1 in 10 new products succeed. Managing a successful product is a combination of product design, understanding customer expectations and trying different methods of promotion in different stages of the product lifecycle. Â This course comprehensively explains each facet of product management through interesting examples.Â
Course Price: INR 2000
2.5 Hours
Self-Paced Interactive Content
16
In-Lesson Interactive Exercises
Final Assessment
Case Study based simulation
Certificate
On Course and Assessment Completion
Course Structure
It is said that only 1 in 10 new products succeed. Managing a successful product is a combination of product design, understanding customer expectations and trying different methods of promotion in different stages of the product lifecycle. This course comprehensively explains each facet of product management through interesting examples.
- Product Ideation
- Writing a Concept Note
- Market Research
- Managing New Product Development
- Communication Plan
- Communication Concept
- Launch Sales Plan
- Diagnosing and Correcting a New Product Launch
- Revenues from Marketing Mix
- Launching new Products under same brand
- New Markets
- Product Line Management
- Managing Product in Declining Category
Faculty
Vijay Makwana
- Management Consultant
- Consults and teaches primarily in the area of Market-entry Strategy, Marketing Strategy and Execution
- Has 20 years of experience in the areas of sales, marketing and brand building
- He has worked with Marico, Standard Chartered, Rio Tinto and Indiabulls amongst others
- His last role, prior to his consulting stint, was as Category Marketing Director at Whirlpool India
what will you learn?
- Understanding how to build and design a product based on consumer needÂ
- Understanding various marketing strategies that can be leveraged to increase sales for products that are already launchedÂ
- Understanding the various factors that need to be checked while shutting production down for a declining product.Â
