Vijay Makwana is a management consultant working in the areas of country, market and industry attractiveness and entry strategy; marketing strategy and execution; and go-to-market, sales and distribution strategy and commercialization of products & services. Vijay has nearly 20-years’ experience in the areas of sales, marketing, and brand-building across industries (FMCG, real-estate, banking, consumer durables, jewelry) and markets (India, Australia, Belgium). He has worked with Marico, Standard Chartered, Rio Tinto and Indiabulls amongst others. His last role, prior to his consulting stint, was as Category Marketing Director at Whirlpool India.