Awareness of Business, Customers and Competition
True to its name, this module will help you understand the varied aspects of Business, Customer and Competition. Learn how to discern consumers and consumer segments and what drives their buying behavior.
Course Price: INR 1000
Self-Paced Interactive Content
In-Lesson Interactive Exercises
Case Study based simulation
On Course and Assessment Completion
Course Structure
True to its name, this module will help you understand the varied aspects of Business, Customer and Competition. You will learn how businesses are structured , who are the key stakeholders, the concept of value chain and how advances in technology are changing the Industry dynamics by bringing in Smarter and connected products. On a more granular level, you will learn how to discern consumers and consumer segments and what drives their buying behavior. You will also learn how to identify the various competitors for your products and services.
1. How Do we Define a Business?
2. Why Does a Business Exist?
3. Two Types of Businesses
1. Who are the Stakholders of Businesses?
2. Shareholder Value Maximization
3. Optimizing Value for Stakholders
4. Practice Exercise
1. Concept of Value Chain
2. Flow in the Value Chain
3. What is an Industry
1. A New World
2. Changing Industry Dynamics
1. Introduction
2. Who are the consumers
3. What are consumer Segments
4. Understanding Buying Behaviour
5. Buyiong Behaviour
1. What are the Drivers of Choice?
2. Practice Exercise
3. How Do we Decode Consumer Needs
4. Points to Rememeber
1. Moving From a Product to a Solution Mindset
2. Building a Value Proposition
3. Testing Valur Proposition
4. Practice Exercise
1. Important Decisions
2. Winning Position
3. Offering Value Proposition to Customers
4. Making Choices
5. Make Right Choices
6. Needs Based Positioning
7. Case Study
8. Creating a Unique Winning Position
Mahindra and Mahindra
Faculty
Srinivasa Addepalli
- MBA from IIM-Ahmedabad
- CEO, GLOBALGYAN ACADEMY.
- Ex- Chief Strategy Officer, Tata Communications
- Focus on Strategy, M&A, Commercial Acumen, Leadership Communication
VIjay Makwana
- MBA from IIM Ahmedabad
- Experience with Marico, Rio Tinto, Standard Chartered Bank, Indiabulls Real Estate & Whirlpool
- Focus on Marketing, Channel Strategy, Brand & Consumer Insights
what will you learn?
- Understand varied aspects of Business, Customer & Competition
- Learn how businesses are structured, its purpose & types
- Identify key stakeholders that can help in achieving business goal
- How to manage, influence & optimize the value of stakeholders?
- Understand the concept of value chain & how advances in technology are changing the industry dynamics by bringing in smarted & connected products
- What drives consumer buying behaviour?
- Identify needs of internal & external consumers
- How to link service to get the desired outcome from consumers?
- Developing strategies to gain an emotional connection with consumer
- Learn how to identify the various competitors for your products & services
- How to create a unique winning position in the market?
