Creating Competitive Advantage
This interactive course helps you identify the key elements of Creating a sustainable Competitive advantage and provides you with frameworks to stay a step ahead of your competition
Course Price: INR 2000
Self-Paced Interactive Content
In-Lesson Interactive Exercises
Case Study based simulation
On Course and Assessment Completion
Course Structure
In todays VUCA (Volatile, Uncertain, Complex & Ambiguous) world where any product feature or pricing plans are swiftly copied by competitors, how should companies continue to hold their market share? How should products avoid commoditisation? This interactive course helps you identify the key elements of Creating a sustainable Competitive advantage and provides you with frameworks to help stay a step ahead of your competition
1. Industry Attractivness
2. Competitive Strategy
3. Winning Formula
4. Intensity of Rivalry
5. Porter’s 5 Forces Framework
1. Framework to formulate the strategy
2. What does the customer value
3. Who is my Competition
4. What is my Value Proposition
5. That’s Strategy for you
1. Indigo Airlines Case Study
2. What Made Indigo Successful?
3. Making the Right Choices
1. How do we Build Strategies
2. Cost Leadership
3. Differentiation Strategy
1. Introduction
2. Complaints are Gifts
3. Why Do Customers Complain?
4. Managing Negative Emotions of Customers
5. Case Study: Luxury Apartment
1. Customers want everything
2. Value linked to price
3. Defining and measuring customer value
4. Different Approaches to Understand Customer Value
5. Intutive Approach
6. Value Creation & Extraction Mismatch
1. How Do we Create Sustainable Advantage
2. Execution is Strategy
3. Alignment of All choices
Faculty
Srinivasa Addepalli
- MBA from IIM-Ahmedabad
- CEO, GLOBALGYAN ACADEMY.
- Ex- Chief Strategy Officer, Tata Communications
- Focus on Strategy, M&A, Commercial Acumen, Leadership Communication
what will you learn?
- How Competitive Strategy sets a firm ahead in their sector?
- Learn how to arrive at a winning formula for your business
- Analyse the impact of ecosystem around your business using Porter’s 5 Forces
- Practice strategy framework to understand customer, analyse competition and position your value proposition
- Diagnose the environment in which the business operate, its strength and weaknesses and create a competitive advantage
- Stand out from competitors with unique customer experience
- Understand different approaches to understand Customer value
- Understand the framework to formulate the strategy
