Building Your Personal Brand

Course Duration: 1 Hour | Are you lost in the crowd of professionals like you? At times of uncertainty, there is a greater need to stand out and be noticed, whether you are a corporate employee, a self-employed professional, or a college student. Learn from great brands (products and individuals) how you can build the brand, You! This course acts as a comprehensive guide to personal branding. It covers all elements – right from what is a personal brand, to building and sustaining one’s brand in a hypercompetitive work environment.

Whom is it for?

  • Professionals in the field of personal branding and marketing
  • Entrepreneurs and business owners looking to establish and maintain their personal brand
  • Job seekers and career changers wanting to enhance their professional reputation
  • Women professionals seeking insights and strategies for building their personal brand in a competitive landscape
  • Individuals interested in understanding the importance of personal branding and learning techniques to sustain their brand in a fast-paced work environment.

What will you learn?

  • The significance of building a personal brand and why to invest in building and sustaining a brand 
  • A few rules that work as blueprint/guidelines to building + maintaining a personal brand 
  • Challenges are particularly faced by women while building their brands and how to overcome the same
  • Understand the meaning of branding in today’s work environment
  • Learn how to sustain a brand in a hypercompetitive work environment

This course has brought new things to learn and express the same in public / LinkedIn. This has provided new dimensions of thinking about our thought and action considering it has a long-term impact on the building of our images in the public eye. Very good examples were taken from various corporate sectors.

Vindhyachal Prasad


This course will make you pause for a little while encourage you to reflect on your professional journey and also will help you to choose a suitable social media platform to strengthen your personal brand. My favorite topic from this course was the importance of personal branding for women. I found great value in this course.

Bhargav Meshiya

Tata Chemicals

About Instructor

Usha Rangarajan

Usha is a corporate consultant and coach. Earlier, she was the Chief Transformation Officer of Tata Teleservices, and has worked with various other corporates including Wipro and Indian Hotels. Usha's consulting and teaching is focused on the areas of customer centricity and service excellence.

18 Courses

Not Enrolled

Course Includes

  • 5 Lessons
  • Course Certificate