GYAN CAFE

Your home to management lessons, point of views and unmatchable learnings from industry leaders and renowned faculties

Srinivasa Addepalli

Does the Customer Value anything other than Price?

Most managers confuse customer value with price, resulting in price becoming the primary attribute for selling.

The confusion between value, price and cost causes us to lose money. Srinivasa Addepalli offers a simple framework to understand these three terms and also determine customer value.

Read More »