Creating Competitive Advantage

CREATING COMPETITIVE ADVANTAGE

This interactive course helps you identify the key elements of Creating a sustainable Competitive advantage and provides you with frameworks to stay a step ahead of your competition

Course Price: INR 2000

2+ Hours

Self-paced Interactive Content

8

In-Lesson Interactive Exercises

Final

Graded Assessment

‘ASK US’

Raise A Query to Faculty

Access

Mobile App or Web-App

Certificate

Course Completion

COURSE STRUCTURE

In todays VUCA (Volatile, Uncertain, Complex & Ambiguous) world where any product feature or pricing plans are swiftly copied by competitors, how should companies continue to hold their market share? How should products avoid commoditisation? This interactive course helps you identify the key elements of Creating a sustainable Competitive advantage and provides you with frameworks to help stay a step ahead of your competition

Analyzing Industry Structure

1. Industry Attractivness
2. Competitive Strategy
3. Winning Formula
4. Intensity of Rivalry
5. Porter’s 5 Forces Framework

A simple Strategy Framework

1. Framework to formulate the strategy
2. What does the customer value
3. Who is my Competition
4. What is my Value Proposition
5. That’s Strategy for you

Making the Strategy Choices

1. Indigo Airlines Case Study
2. What Made Indigo Successful?
3. Making the Right Choices

Generic Strategies

1. How do we Build Strategies
2. Cost Leadership
3. Differentiation Strategy

Complaint Management

1. Introduction
2. Complaints are Gifts
3. Why Do Customers Complain?
4. Managing Negative Emotions of Customers
5. Case Study: Luxury Apartment

What Do Customers Value

1. Customers want everything
2. Value linked to price
3. Defining and measuring customer value
4. Different Approaches to Understand Customer Value
5. Intutive Approach
6. Value Creation & Extraction Mismatch

Sustaining Competitive Advantage

1. How Do we Create Sustainable Advantage
2. Execution is Strategy
3. Alignment of All choices

Srinivasa-Money Wealth Creation
Srinivasa Addepalli
  • MBA from IIM-Ahmedabad
  • CEO, GLOBALGYAN ACADEMY.
  • Ex- Chief Strategy Officer, Tata Communications
  • Focus on Strategy, M&A, Commercial Acumen, Leadership Communication

What Will You Learn?

  • How Competitive Strategy sets a firm ahead in their sector?
  • Learn how to arrive at a winning formula for your business
  • Analyse the impact of ecosystem around your business using Porter’s 5 Forces
  • Practice strategy framework to understand customer, analyse competition and position your value proposition
  • Diagnose the environment in which the business operate, its strength and weaknesses and create a competitive advantage
  • Stand out from competitors with unique customer experience
  • Understand different approaches to understand Customer value
  • Understand the framework to formulate the strategy
Co-branded Certificate

4000 +Learners from Top Corporates