Awareness of Business, Customers and Competitors

Awareness of Business, Customers and Competitors

True to its name, this module will help you understand the varied aspects of Business, Customer and Competition. Learn how to discern consumers and consumer segments and what drives their buying behavior.

Course Price: INR 1000

3 Hours

Self-paced Interactive Content

8+

In-Lesson Interactive Exercises

Final

Graded Assessment

‘ASK US’

Raise A Query to Faculty

Access

Mobile App & Web-App

Certificate

Course Completion

Who is it for?

  1. Individual Contributors
  2. Technology Professionals
  3. Aspiring Entrepreneurs
  4. Start-up professionals
  5. Anyone who wish to develop their business acumen and understand what goes in a CEO’s mind

COURSE STRUCTURE

True to its name, this module will help you understand the varied aspects of Business, Customer and Competition. You will learn how businesses are structured , who are the key stakeholders, the concept of value chain and how advances in technology are changing the Industry dynamics by bringing in Smarter and connected products. On a more granular level, you will learn how to discern consumers and consumer segments and what drives their buying behavior. You will also learn how to identify the various competitors for your products and services.

What is A Business?

1. How Do we Define a Business?
2. Why Does a Business Exist?
3. Two Types of Businesses

Key Stakeholders

1. Who are the Stakholders of Businesses?
2. Shareholder Value Maximization
3. Optimizing Value for Stakholders
4. Practice Exercise

Value Chain and Industry Structure

1. Concept of Value Chain
2. Flow in the Value Chain
3. What is an Industry

Expanding the Idea of Industry

1. A New World
2. Changing Industry Dynamics

Decoding Consumer and Consumer Segments

1. Introduction
2. Who are the consumers
3. What are consumer Segments
4. Understanding Buying Behaviour
5. Buyiong Behaviour

Understanding Consumer Needs

1. What are the Drivers of Choice?
2. Practice Exercise
3. How Do we Decode Consumer Needs
4. Points to Rememeber

Creating Customer Value proposition

1. Moving From a Product to a Solution Mindset
2. Building a Value Proposition
3. Testing Valur Proposition
4. Practice Exercise

What is Strategy?

1. Important Decisions
2. Winning Position
3. Offering Value Proposition to Customers
4. Making Choices
5. Make Right Choices
6. Needs Based Positioning
7. Case Study
8. Creating a Unique Winning Position

Case Study

Mahindra and Mahindra

Srinivasa-Money Wealth Creation
Srinivasa Addepalli
  • MBA from IIM-Ahmedabad
  • CEO, GLOBALGYAN ACADEMY.
  • Ex- Chief Strategy Officer, Tata Communications
  • Focus on Strategy, M&A, Commercial Acumen, Leadership Communication
VIjay Makwana
  • MBA from IIM Ahmedabad
  • Experience with Marico, Rio Tinto, Standard Chartered Bank, Indiabulls Real Estate & Whirlpool
  • Focus on Marketing, Channel Strategy, Brand & Consumer Insights

Experience

Our Unique Learning Methodology

What You’ll Learn?

  • Understand varied aspects of Business, Customer & Competition
  • Learn how businesses are structured, its purpose & types
  • Identify key stakeholders that can help in achieving business goal
  • How to manage, influence & optimize the value of stakeholders?
  • Understand the concept of value chain & how advances in technology are changing the industry dynamics by bringing in smarted & connected products
  • What drives consumer buying behaviour?
  • Identify needs of internal & external consumers
  • How to link service to get the desired outcome from consumers?
  • Developing strategies to gain an emotional connection with consumer
  • Learn how to identify the various competitors for your products & services
  • How to create a unique winning position in the market?

4000 +Learners from Top Corporates

GlobalGyan Testimonials

An enriching experience

It was an enriching experience-interesting and innovative

Radhika Jha, NMIMS Bangalore

GlobalGyan
5
2020-10-04T17:01:14+05:30

Radhika Jha, NMIMS Bangalore

It was an enriching experience-interesting and innovative

No situation is perfectly Black or White

Course was awesome! Explained why No situation is perfectly Black or White

Nishant Pandhare, Future Supply Chain

GlobalGyan
4
2020-10-04T17:03:30+05:30

Nishant Pandhare, Future Supply Chain

Course was awesome! Explained why No situation is perfectly Black or White
4.5
2
GlobalGyan

Course Price: INR 1000

How will this course benefit?

There is a need to understand the dynamics of smarter and connected products and their impact on business, customer, and competition. You will benefit from understanding consumers and consumer segments at a granular level, thereby, driving their buying behaviour in your favour

Any pre-requisites for the course?

Just your sheer interest to understand why, who and how of a business

How will I access the content? Is it available on mobile?

You can access the course on our Anytime, Anywhere Learning G.A.M.E app 

  • Step 1: Click on Enroll Now and register for the course with your Email ID and details
  • Step 2: On successful enrollment, you will be directed to the course on our Web-app (www.app.globalgyan.in)
  • Hurray! Kick Start your Learning
  • Once enrolled, the course can be accessed on our mobile apps too with the registered email Id
  • Our web-app and mobile app are synchronised

  GlobalGyan Android App         GlobalGyan iOs App