Why Professionals Need to Become Storytellers

I began making presentations on day 1 of my job. I was lucky that I started out as a consultant and my seniors taught me a lot about creating impactful presentations.

Later, when I was the Chief Strategy Officer at Tata Communications, I used to notice that many capable managers were unable to get ahead because of their extremely weak presentation skills. Their slides were unbearable to read, with lots of text or tables pasted. And it used to hurt me to see them struggle because I knew that they were capable of much more than what their presentations reflected.

Your stakeholders don’t have the time to go through dozens of slides or rambling presentations. They are highly distracted and extremely busy. On the other hand, your team members are probably from a generation that is growing up on micro, audio-visual content. The art of storytelling is essential to get their attention.

Just like a well-crafted and told story is memorable for years, your presentation can also be as memorable and effective. The art of storytelling is not just about making great PowerPoint slides – though, that is much needed, but it is about crafting your message in a way that persuades your audience, and then delivering it. The good news is that it can be learnt, in a structured manner, with the right coach and dedicated practice.

Srinivasa Addepalli

CEO, GlobalGyan; former Chief Strategy Officer of Tata Communications

Business Leader, Consultant, Teacher, Writer, Speaker

You already have good communication skills. You know how to make presentations and design your slides effectively.

You could be a mid-senior level manager or an entrepreneur or a free-lance consultant. You could be in sales or finance or HR or operations… it does not matter.

You want to RISE to the next level.

You want to engage with Board members, industry / financial analysts or investors. You are required to address town-hall meetings or speak at business seminars.

At the age of 26, just two years into his job, Srini was making presentations to the top leaders of the Tata group, including Mr. Ratan Tata.

Before he was 30, he had successfully negotiated complex, cross-border M&A deals, and pitched various investment proposals to Boards of publicly listed companies.

He was recognised as one of the top 40 leaders in the telecom industry under the age of 40, when he was 36. By then he had made presentations at global conferences, including a special WTO summit on telecom deregulation.

Srini has mentored several Indian corporate leaders and has trained thousands of professionals over the past 7 years.

This exclusive program in business communication and the art of storytelling has till now been only available to corporate teams, priced at Rs 10,000 + 18% GST per participant.

For the first time ever, this program is available to sign up directly!