Product Lifecycle Management

Course Duration: 3 Hours

It is said that only 1 in 10 new products succeed. Managing a successful product is a combination of product design, understanding customer expectations and trying different methods of promotion in different stages of the product lifecycle. This course comprehensively explains each facet of product management through interesting examples.

What will you learn?

• Understanding how to build and design a product based on consumer need
• Understanding various marketing strategies that can be leveraged to increase sales for products that are already launched
• Understanding the various factors that need to be checked while shutting production down for a declining product
• Understanding the marketing mix in order to maximise revenues
• Learn to manage operational aspects and also make the most profit out of declining products

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