Who will tell the people? China and India have been catching up to America not only via cheap labor and currencies. They are catching us because they now have free markets like we do, education like we do, access to capital and technology like we do, but, most importantly, values like our Greatest Generation had. That is, a willingness to postpone gratification, invest for the future, work harder than the next guy and hold their kids to the highest expectations.
In a flat world where everyone has access to everything, values matter more than ever. Right now the Hindus and Confucians have more Protestant ethics than we do, and as long as that is the case we’ll be No. 11!
via nytimes.com
I liked this article that seeks to distinguish the USA of the early 20th century and now, and how India and China, demonstrating the same great values that the earlier USA had, are emerging as major threats to US economic dominance. Thomas Friedman has always been brutally honest with his opinions. Some may disagree with his conclusions (or the approach with which he arrives at them), but there is no denying that Mr. Friedman has admirably managed to simplify and put in context complex macro-economic shifts that we are all part of.
The India that he briefly describes in the above op-ed is the India that I have generally known; the India in which most of us grew up in; the India that thankfully still exists in many small towns and villages.
A common scene in most towns of India - amidst the chaos, institutes of English and Computer education stand out.
My fear is that India is changing fast. Instant wealth / success and gratification are now more sought after than the rigour of education and hard-work. What was earlier perhaps limited to the glitz capital, Mumbai is now spreading wide across the country, thanks to televised shows and new media.
Will a Times of India op-ed in 2050 lament the loss of Indian values? Maybe these are the cycles of life, the ups and downs in the fortunes of various nations. Or can a nation's leaders and thinkers steer a different course? Governance in India, in the current times, does not give such confidence. We have many strategists; we are missing the leaders.
All you wanted to know about the India 3G & BWA Spectrum Auction process.
"You cannot satisfy every customer" the marketing manager said.
In a spirited discussion about the role of Web 2.0 in marketing, the conversation turned towards the large number of negative comments posted on websites and Twitter and such like. How do we know they are even for real? There are so many people out there saying what they want about our brand; we can't take everyone seriously. It could be competitors trying to malign us. Why couldn't the customer provide his mobile number in the complaint? Valid questions.
But are we trying to use these as excuses to delude ourselves that our customers are all happy and have no reason to vent their anger online? Are we using the (relatively) low penetration of the Internet (now) to treat it as a trivial medium? Most customers, when they have a problem, approach the traditional customer service channels. And most of them are willing to accept that a product or service could have a deficiency - nobody's perfect. What they do want are clear responses about what we propose to do about the situation and action to back that promise. It's only when they get automated responses ("thank you; noted; will get back; do not reply to this mail") or a stalling customer service agent ("our servers are slow/down; here's a trouble ticket #; pray") that some customers pour their sorrows in mails to the President of India or messages at mouthshut.com and Twitter.
In some cases, messages on Twitter / FB could cover issues / concerns that traditional customer service channels do not typically address ("xyz airline was late again #fail"). Marketers would do well to heed both types of messages. The first reflect angst or frustration that could lead to the customer not just complaning her case but becoming a brand un-ambassador (e.g. United Breaks Guitars!). The latter type are still not angry but gradually getting there. Registering the feedback and even involving the customer in designing a solution should be the proactive approach to managing the situation. Every dissatisfied customer we leave out there is potentially raising an army of other similar people and can cause irrepable harm to our business. The Web provides them the platforms. Do we want to provide them a reason?